From Confusion to Clarity
Are you struggling to communicate your value? Connect with the right audience? Cut through and get heard? Get clients you deserve? Charge what your worth? Write copy for your website?
Chances are it’s because you don’t have a brand strategy. You might have a logo, pretty colours and some funky fonts, but the truth is: branding begins with strategy, not design.
Our 10 step brand strategy roadmap is designed to take you from confusion to clarity.
100% Strategy. 0% Fluff.
Branding Uncomplicated is a no-nonsense, fluff-free, practical step-by-step guide and workbook to crafting a modern brand – minus the confusion. Made for start-ups, entrepreneurs, solopreneurs, freelancers, creatives and side-hustlers.
People have been over complicating branding for far too long. They make it hard to understand, apply and implement. There is a truckload of content out there. It’s not your fault your overwhelmed—your trying to sift through chaos! I’m here to make the process simple, straight-forward and guide you step-by-step. I’m going to help you work through the process so you succeed!
This is my 10 step roadmap to crafting an extraordinary brand strategy—so you can make an impact in the world through your business.
Simple. Straight-Forward. Step-by-Step.
• Guidebook, Workbook and A3 Poster
• 120 Page Guidebook
• 84 Page Workbook
• 10 Chapters
• 26 Brand Strategy Exercises
• 16 Example Exercises so you can follow along
• 1 Quiz
• A4 size and ready-to-print PDF
What You’ll Learn
• Learn the importance of branding and why it matters
• Create your customer avatar
• Identify your tribe and repel the rest
• Learn how to own your space in the marketplace
• Fun strategies to uncover your core values
• Learn how to make your competition irrelevant
• Create clear differentiation from your competitors
• Learn how to create a movement, not just a brand
• Get into your customers head and uncover what really motivates them
• And we finished up with a mind blowing tool that the industry experts don’t want you to know about!
01 / Why Branding Matters
02 / Your Purpose is Bigger than Your Product
03 / Identifying Your Dream Customers
04 / The Subtle Art of Repelling Customers
05 / Making the Competition Irrelevant
06 / Creating a Movement, Not Just a Brand
07 / What Your Customers Really Want
08 / What Drives Human Behaviour
09 / Uniting Your Tribe Under Common Beliefs
10 / Putting it all Together
Is It For You?
Definitely Yes, If:
• If you want a clear step-by-step guide on how to create a powerful brand strategy
• If you want clarity, direction, and a solid brand foundation
• If you want clear specific strategies that you can implement straight away
• If you are tired of reading books that inspire you but don’t explain how to do it
• If you want confidence in your brand messaging
• If you want a brand you are proud of
• If you are so over reading fluffy branding books and not getting any results!
• If you are tired of reading ‘branding’ articles that gloss over all the important details
• If you are tired of pretentious garbage, with no real substance
• If you ever wished there was an easy step-by-step process
• If you are struggling to communicate your value and what you have to offer
• If you are struggling to differentiate yourself from the competition
• If you are struggling to cut through the noise and get heard
• If your brand is holding you back from creating the impact you wish to make
• If you are a small business, start-up, entrepreneur, solopreneur, freelancer, creative, corporate escapee or side hustler
• If you can’t afford to hire an agency, but still want to create a blockbuster brand on a limited budget
Not So Much, If:
• If you are seeking information about design. This guide is all about strategy, not design.
• If you don’t really value your brand and you think the price is too expensive – then it’s not for you
• If you are not willing to do the work – then it’s not for you
• If you think business should be stuffy and corporate – then it’s not for you
• If you are not willing to try something new – then it’s not for you
• If you don’t like learning and change – then it’s not for you
My Promise To You
• Easy step-by-step guide
• No superficial depthless fluff
• No page fillers
• No annoying buzzwords
• No boring theory that is useless in the real world
• No airy-fairy pie-in-the-sky thinking that has no purpose
• Simple, practical and real strategies that you can implement straight away
• In the end, you will have a written brand strategy that will give you clarity and direction like never before
A4 Ready to Print PDF
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