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10-step blueprint designed to take you from confusion to clarity, so you can transform the way you talk about who you are, what you do and why it matters.
Guidebook & workbook
200+ pages, 10 chapters & 30+ exercises
A step-by-step guide to crafting brand messaging that sells
Learn how to mind-read your customers
12 done-for-you frameworks used by big biz that’ll revolutionise the way you see branding forever
Format: eBook (Digital PDF)
How many potential sales are you missing out on because:
Your brand messaging is confusing?
Your customers can’t work out what you’re offering?
Your competitor has communicated more clearly than you?
Your customers can’t figure out how your product or service can make their lives better?
It's essential your brand messaging is crystal clear otherwise your customers simply won't listen.
Are you suffering a brand identity crisis?
Many business owners don’t know how to talk about their business — what they do and why it matters. We’re so busy working in our business, it’s hard to see things clearly from the outside.
Unclear brand messaging can lead to customer confusion and lost sales.
It’s not your website, it’s your messaging.
People see websites as a golden bullet. If I just get a website my business will explode and I'll make a tonne of money. Sadly, websites are just a tool to help you achieve your business goals.
If your brand strategy isn’t built correctly the foundations aren’t in place, then your website won’t work. A great website isn't going to save you. You have to get this right first.
What is brand strategy?
You can’t build a house on a bad foundation, but people try to do this with business. They try to build a website, design a logo and send emails all with a bad foundation. Think of brand strategy as your foundation. You can’t see it, but it supports and guides everything you do.
It’s the key to crafting crystal clear brand messaging that makes people sit up, take action and buy from you. If you get this right your business will be so much easier to run and you’ll be more successful.
If you’re struggling to talk about your brand or products it’s because you don’t have a brand strategy. You might have a nice logo, pretty colour palette and some funky fonts. But the truth is:
Brand Strategy Blueprint
Clarity and confidence
Craft crystal clear brand messaging with my step-by-step process with confidence and ease, that makes people sit up, take action and buy from you.
Vision and direction
Download, print and work your way through the guidebook. Upon completion you’ll have a written brand strategy that will guide the vision and direction of your brand like never before!
Own your niche
Learn the strategies to become the go-to brand in your space. Apply my simple techniques to create a movement and presence in your market like no other.
Mind-read your customers
Harness the power of customer psychology. Dive deep into your customers mind and discover what really motivates them to buy, so you can craft powerful messaging that speaks directly to their core desires.
12 done-for-you frameworks
Save weeks worth of effort with my done-for-you frameworks. They’re the secret behind all big biz branding. They’ll revolutionise the way you see branding forever. Simply select, customise and implement.
Increase your value
Dramatically improve your brand messaging so you can communicate and connect better with your audience, which means less customer confusion and more sales.
Stephanie Peacocke
Joey W.
Gregory S.
Inside the book
What’s Inside
200+ pages & 30+ exercises
The book is divided into 3 parts. Part one is a guidebook featuring 10 chapters packed full of valuable strategies. Part two is a workbook where you put it all into action. Part three is where you finalise your strategy and bring it to life.
Packed full of valuable strategies you can implement in your business straight away. You'll get 30+ strategies, 1 quiz and 16 example exercises so you can follow along.
Make the competition irrelevant
Get your audience to sit up and think “they get me!” Stop focusing on trying to beat the competition, instead make them irrelevant! Learn how you can cut through the noise, dramatically improve your presence, charge more for your products and become the go-to brand in your space.
Harness the power of human psychology
Understanding human psychology is the key to connecting with your audience. If you’re struggling with your messaging, it’s because you don’t understand your audience on a deeper level. Your audience doesn’t want to know that you have the best customer service in town, or that you’ve been in business for over 20 years. That doesn’t work.
If you want them to sit up and pay attention you need to craft powerful messaging that speaks directly to their core desires. You’ll learn what motivates your customers to do what they do and behave the way they behave and buy what they buy. Once you're finished you’ll know your customers better than they know themselves.
Pin-point exactly what your customers want
Want to cut to the chase and find out exactly what your customers want? What they really, really want? You got it! You’ll get a list of over 100 words. So you copy and paste them into your messaging. No more guesswork!
Create a movement, not just a brand
Don’t become another mediocre vanilla brand. Stop being pedestrian. Don’t get lost in the crowd. Fitting in is failure. Not standing out is the same as being invisible. I’ll show you the exact strategies you can use to create a presence in your market like no other. When you create a movement standing out becomes irrelevant. Instead you’ll be standing so far apart from the competition your customers will see you as the only option.
12 done-for-you brand frameworks
Ever wished you had a detailed done-for-you brand strategy framework? Now you do. I’ll dive deep into the 12 brand frameworks that big businesses use to craft powerful branding and marketing, so you can too.
You’ll walk away with a detailed blueprint of your customers goals, values, fears, desires, strengths and weaknesses. Including what brand voice to use, strategy to apply, message to send and what exact words to use in your messaging.
These frameworks will revolutionise the way you look at branding. Save years of guesswork. Simply select, combine, customise and implement.
Repeatable system
People have been overcomplicating branding for too long. It’s time for a change. Eliminate confusion and get my easy to follow powerful step-by-step process.
Best of all you can use my repeatable system over and over again when creating new products and services, writing persuasive web copy and other content.
Inside the book
What’s Inside
200+ pages & 30+ exercises
The book is divided into 3 parts. Part one is a guidebook featuring 10 chapters packed full of valuable strategies. Part two is a workbook where you put it all into action. Part three is where you finalise your strategy and bring it to life.
Packed full of valuable strategies you can implement in your business straight away. It includes 30 strategies, 1 quiz and 16 example exercises so you can follow along.
Make the competition irrelevant
Get your audience to sit up and think “they get me!” Stop focusing on trying to beat the competition, instead make them irrelevant! Learn how you can cut through the noise, dramatically improve your presence, charge more for your products and become the go-to brand in your space.
Harness the power of human psychology
Understanding human psychology is the key to connecting with your audience. If you’re struggling with your messaging, it’s because you don’t understand your audience on a deeper level. Your audience doesn’t want to know that you have the best customer service in town, or that you’ve been in business for over 20 years. That doesn’t work.
If you want them to sit up and pay attention you need to craft powerful messaging that speaks directly to their core desires. You’ll learn what motivates your customers to do what they do and behave the way they behave and buy what they buy. Once you're finished you’ll know your customers better than they know themselves.
Pin-point exactly what your customers want
Want to cut to the chase and find out exactly what your customers want? What they really, really want? You got it! You’ll get a list of over 100 words. So you copy and paste them into your messaging. No more guesswork!
Create a movement, not just a brand
Don’t become another mediocre vanilla brand. Stop being pedestrian. Don’t get lost in the crowd. Fitting in is failure. Not standing out is the same as being invisible. I’ll show you the exact strategies you can use to create a presence in your market like no other. When you create a movement standing out becomes irrelevant. Instead you’ll be standing so far apart from the competition your customers will see you as the only option.
12 done-for-you brand frameworks
Ever wished you had a detailed done-for-you brand strategy framework? Now you do. I’ll dive deep into the 12 brand frameworks that big businesses use to craft powerful branding and marketing, so you can too.
You’ll walk away with a detailed blueprint of your customers goals, values, fears, desires, strengths and weaknesses. Including what brand voice to use, strategy to apply, message to send and what exact words to use in your messaging.
These frameworks will revolutionise the way you look at branding. Save years of guesswork. Simply select, combine, customise and implement.
Repeatable system
People have been overcomplicating branding for too long. It’s time for a change. Eliminate confusion and get my easy to follow powerful step-by-step process.
Best of all you can use my repeatable system over and over again when creating new products and services, writing persuasive web copy and other content.
Who is this for?
Don’t spend thousands of dollars on an online course. My 10-step blueprint will help you save money and get results faster. You’ll find immense value if:
You want a simple step-by-step process that you can work through at your own pace
You want real practical strategies you can apply, without the fluff or hype
You want to make an impact through your business
You’re a small business owner, entrepreneur or solopreneur
You want to learn how to brand your business, but you don’t know where to start
You want to establish clear brand foundations, so you can create a better website and turn those browsers into buyers
Margarida Botelho
⬇️ Step 1: Download & Save
After purchase you'll receive a ready-to-print A4 PDF document instantly. Download and save onto your computer.
🖨️ Step 2: Print & Bind
For easy reading I recommend getting Brand Strategy Blueprint printed and bound at your local print shop. So you'll be able to refer back to it again and again. I always keep a copy on my desk for easy reference.
📖 Step 3: Read, Learn & Apply
Read through each of the chapters. Work through the exercises. Fill out the Workbook. Once you've completed all the exercises complete your final Brand Strategy. 🥳
Ryan M.
10-step blueprint designed to take you from confusion to clarity, so you can transform the way you talk about who you are, what you do and why it matters.
USD
Guidebook & workbook
200+ pages, 10 chapters & 30+ exercises
A step-by-step guide to crafting brand messaging that sells
Learn how to mind-read your customers
12 done-for-you frameworks used by big biz that’ll revolutionise the way you see branding forever
Format: eBook (Digital PDF)
