No items found.

Atelier Web Direction Template

$ 67 USD

PREMIUM

Sitemaps • Content structure • Project timeline • Niche market infographic • Visual direction mockups • Free fonts

Software

Adobe InDesign, Illustrator & Canva Pro

Size

A4 & 1920 x 1080 pixels

PAGES

33 Pages

FONTS

Free fonts

Atelier is a Web Direction Template designed to help Web Designers save time, manage client expectations, keep projects on track and delight clients. Present a clear strategic direction before any work begins, so your client understands exactly what to expect in terms of deliverables and project workflow.

PRODUCT DETAILS

Created to help Web Designers save time, manage client expectations, keep projects on track and delight clients.
Present a clear strategic direction before any work begins, so your client understands exactly what to expect in terms of deliverables and project workflow.
Packed full of helpful tips to guide you through the process.

Starting a new web project can be a complex undertaking without the right systems in place. Kicking off a new project without a clear brief can lead to scope creep and unnecessary revisions. Don’t get stuck in revision hell, identify and avoid any roadblocks early on, and streamline and accelerate your development process.

Say hello to ATELIER — the Web Direction Template.

Designed to help Web Designers establish a solid, strategic direction and clear goals at the beginning of the project, so you can find success at the end.

CREATED FOR WEB DESIGNERS WHO WANT TO:

Save time, energy and stress
Keep web projects on track
Manage client expectations
Feel more organised
Delight clients

KICK OFF YOUR NEXT PROJECT WITH OUR TEMPLATE, SO YOU CAN:

Present a clear strategic direction for the project
Establish a clear vision for the final deliverables, before any work begins
Feel confident presenting your concepts to the client
Streamline your project workflow
Clearly communicate the project goals ensuring everyone is on the same page
Keep the project on time and on budget
Provide a foundation to create the visual design
Focus more on the project and less on the process
Give the client a sense of involvement in the process and comfort that their goals and vision are understood.

So much more than a template, the Atelier not only looks amazing and will impress your client, but also includes helpful tips to guide you through the process.

A good web design brief is essential to a successful web design project. Make your next web project a success with my web direction template. Simply download, edit and customise to suit your project requirements.

What’s the difference between a Web Direction Template and a Proposal? The key difference being that your client has already decided to work with you — you’ve already closed the deal, now it’s time to lay out the details.

INCLUSIONS

Files

Adobe InDesign (A4 & 1920 x 1080px) (.indd & .idml)
Adobe Illustrator (1366 x 965px) (.ai)
Canva Template (1920 x 1080px)
Not compatible with other software

File Details‍

Adobe InDesign, Illustrator & Canva Pro
2 x sitemaps - vertical and horizontal
33 Pages
Niche market infographic
Visual direction mockup
Content structure and project timeline tables
Layered document, professional type hierarchy, free fonts and includes help file

Sections

Business overview
Project summary
Project scope and deliverables
Website goals
Target audience
Niche market
Brand messages
Competitor analysis x 3
Sitemap x 2 (Horizontal and vertical)
Website userflows
Content structure
Project timeline
Visual direction
Layout inspiration
Feedback

Fonts

Includes free fonts
Links to download are included in the files

EXCLUSIONS

MOCKUPS — Mockups are not included. We do not sell mockups. Mockups are used for display purposes only

PHOTOGRAPHS — Photographs are not included. We are not photographers. We do not include photographs in any of our products.

FINE PRINT

Software
You must have the skills and software required to edit the templates. The templates are not compatible with other software.

Digital Download
This is a digital download only. We do not sell physical products.
‍
Refunds
Due to the nature of digital products and because you receive immediate access to the digital files, we are unable to offer refunds or exchanges on any of our products. Please read our Terms & Conditions page for details.

Questions
If you have a question please read through our FAQs before purchasing. Or email us prior to purchasing.

Copyright
Under no circumstances can this digital product cannot be resold. This includes redesigning and reselling. Any Resale or Sub-Licensing of the Licensed Asset or any modification of it in a way that is directly competitive with the original Licensed Asset is strictly prohibited.

Please remember this document is a template only, the rest is up to you to add/edit and customise. The templates are intended to help you present and deliver your own design work to your client. In no way can our final work be resold or reproduced or passed off as your own original design.

Resale is strictly prohibited.

“

I tell you what - this is second to none. The level of detail that has gone into the layout, typography and colour has made this INCREDIBLY easy to make your own. You can quickly amend typefaces through character and paragraph styles, change swatches to your own brand or clients. Overall it SAVES IMMENSE AMOUNTS OF TIME, and means consistency is always there. A seriously professional way to handover to clients.”

Tom, Calypso Brand Guidelines

“

Great products, they really helped me out with a starting point to creating a great brand strategy for a customer. Highly recommended!!!”

Dean K, Brand Strategy Blueprint

“

Needed a Template that delivered a luxury feel fast for a client presentation. Havana delivered just that!”

Nicolas K, Havana Brand Guidelines

“

I was impressed not only by its extensive range of templates and design possibilities but also by its comprehensive features. The Circular Laurent Template is so sophisticated that one could easily use it to describe the branding of a global brand in no time. A particular highlight is its clear, grid-based structure, which allows for a harmonious and professional design. This structure helped me create an aesthetically pleasing overall look without losing coherence. I can highly recommend the Circular Laurent Template to anyone looking for a powerful, visually appealing tool for creating a portfolio.”

Tim W, Laurent Brand Guidelines

“

I purchased this last week because I had an urgent client deadline the next day, and it was a lifesaver! The guidelines document is incredibly detailed and well-designed, making it something I can now customise for future clients as well. My work often involves tight deadlines, so this will be a huge help moving forward—every designer knows the struggle of creating brand guidelines from scratch! I liked the detail and design of the guidelines, I also loved how customisable everything was within the document. Thanks, Circular!”

Ciara B, Calypso Brand Guidelines

“

I bought the Santona Brand Template in the process of working on my own brand as an architect. In a matter of hours, I had a comprehensive design scheme that I now use as a base and will fine tune until the launch of my new website. The template did two things for me; it structured my brand design process and made me take decisions step by step, instead of feeling overwhelmed. It also let me see the result in various relevant contexts. I could not be happier and look forward to putting the work to use online.”

Anna N, Santona Brand Guidelines

“

This is a great template that provides clear guidance and enables me to work faster and more focused. It’s more than a simple template and well worth the money.”

Julian H, Calypso Brand Guidelines

“

I can’t recommend it enough. These brand guidelines are an excellent starting point for presenting a professional brand with the right look and feel to any customer of any level. Love the modern fresh clean look and feel.”

Robert K, Laurent Brand Guidelines

“

I can’t express how thrilled I am with the Odessa brand guidelines template! As a brand designer, these templates have been a game-changer for me. They saved me an incredible amount of time and allowed me to focus more on creativity and less on formatting. The design is incredibly clean and professional, perfectly aligned with the high standards I aim to deliver to my clients. What truly stands out is how the templates incorporate key elements like versioning and pagination. These features seamlessly support the way I communicate with clients, making it easy to keep everything organized and up-to-date. It’s clear that Circular understands the needs of designers and has thoughtfully crafted these templates to enhance our workflow. If you’re looking for a solution that will streamline your process and elevate the quality of your brand presentations, I highly recommend these templates. They’ve become an essential part of my toolkit, and I couldn’t be happier with the results!”

Alicia K, Odessa Brand Guidelines

“

This extensive brand guideline template is really easy to use & fully editable. The copy & various brand descriptions are almost bang on for most products, I’ve altered the text in places but not totally rewritten it - it’s really helpful & means thinking less & saving a lot of time!”

Ava H, Calypso Brand Guidelines

“

Exactly the aesthetic and design I wanted for my Brand Guideline document saving me the time to prepare it myself. Easy to adjust according to brand colours and typefaces. Love it - highly recommend!”

Melissa, Odessa Brand Guidelines

“

I think Calypso was a really great template with lots of options for in-depth elements of a brand guideline. It really impressed my client for the particular project I was working on. I think it’s a very quality product and a great tool. I liked that I can choose how in-depth I was able to go into the brand. I was able to skip certain sections and just focus on what was important, while still having the option to go back. I just loved the level of depth that was beyond the visual.”

Davide G, Calypso Brand Guidelines

“

I bought the Odessa Brand Guidelines when setting up a brand for my interior design business. I’m still learning and launching my business but it's great knowing the brand stuff is squared away for later. The Odessa pack is beautifully presented, looks professional, and is flexible enough to progress your own brand. The templates have easy to follow instructions setting you up for success from the get go. Even with limited experience in InDesign the instructions cover everything you need. Highly recommend Circular products.”

Kelly - Odessa Brand Guidelines

“

One of the best ways to build your brand, revamp a brand that may not be doing too well, or improve upon your current brand. There are so many gems in this pdf that make you think as a founder. And it gives you the confidence to justify your pricing to compete with other luxury brands. I'd love this in hardback.”

Gregory S, Brand Strategy Blueprint

“

This brand guideline is the InDesign template that all templates should emulate. It’s easy to use and edit, is made with free and beautiful fonts, and OMG those Paragraph Styles! So organized!”

Liz J - Calypso Brand Guidelines and Animated Video

“

This is SUCH good value for money. This product saved me loads of time and will impress clients even more!”

Mikkel, Havana Brand Guidlines

“

I love the layout. It made it so easy to work with and adapt to my needs, that I'm absolutely thrilled! Thank you for sharing such a valuable piece of work with us. It makes my work as a designer definitely easier. I also love the way texts are written and that it is a complete brand guideline / web direction template without anything missing. Keep up the amazing work! More brand identity options would be amazing because they are extremely inspiring.”

Jana, Odessa Brand Guidelines & Atelier Web Direction Template

“

One of the best laid out brand guides EVER. Easy to edit all the colours and adapt and expand for my client.”

Heather, Minimalist Brand Guidelines

“

I love the template a lot. It helps me save time with development concepts and putting together content quickly. Great job.”

Yael, Zephyr Book Template

“

This purchase saved me so much time. The layout is beautifully crafted and the set up is so clean and easy to use. The document is so comprehensive and thorough.”

Lindsay, Laurent Band Guidelines

“

A few weeks ago, we needed a solid template for a project with a tight budget to create a professional brand handbook for our client. Many brand guidelines from Circular could have been suitable, but the extensive content of Calypso with its 70+ pages convinced us. The clear structure of the brand guidelines aligns very well with our design standards and has helped us stay within budget. We are thrilled and look forward to more templates from Circular.”

Kai, Calypso Brand Guidelines

“

Great layout, easy to use and customise, and especially lots of actual useful content (particularly good copy) which is a perfect building block for adding your own special touches without having to start everything from scratch. Really good structure.”

Natalia, Laurent Brand Guidelines

“

It’s helped streamline my web design process, organise my concepts and easy for my clients to read. It’s been a super timesaver.”

Elizabeth, Atelier Web Direction Template

“

As a seasoned brand designer, the Havana Brand Guidelines Template truly stands out. It is user-friendly, and the inclusion of actual brand strategy content makes it a remarkable tool. Its traditional luxury aesthetic simplifies the process of creating brand guidelines. The 50+ beautifully designed pages offer depth and sophistication, while its flexibility allows for effortless customisation. This template is a must-have for professionals like us, streamlining our work and ensuring flawless brand presentations. I’ve also enjoyed using the Brand Strategy Blueprint product, solidifying Clare’s reputation for excellence. Highly recommended for designers looking to enhance their branding projects.”

Ryan, Havana Brand Guidelines & Brand Strategy Blueprint

“

So well organized and flawless! I’ve tried a couple others but they were not nearly as thorough as yours. Thank you so much for all the detailed instructions and tips. Super duper helpful! 5 stars for sure!”

Melinda, Odessa Brand Guidelines

“

The Odessa Media Kit is an excellent digital product that I would highly recommend to anyone looking to elevate their design game. One thing I particularly love is its versatility. The quality of the templates is so impressive.”

Joana, Odessa Media Kit

“

Great brand guide template. Getting my personal brand more organised and this is easy to use, and very organised to accomplish what I needed to do!”

Liz, Odessa Brand Guidelines

“

I effin’ love these products! So well designed and very well thought out. Incredible for inspiration and guidance as well as a learning tool too. I highly recommend them! I have purchased the Brand Strategy Blueprint and it really helped everything come together for me. It really “filled in the blanks” and helped put certain areas where I was a little foggy, into clarity. Thank you!”

Ryan, Brand Strategy Bluepint

“

This was an excellent purchase for our company, work your way through it and you will find yourself with a clear document encompassing your Brand Strategy. AAA+++ Thank you!”

Stephanie, Brand Strategy Bluprint

“

I just purchased the book and THANKS for your incredible blueprint book —I'm currently diving into it and finding it truly inspiring. It’s exactly the resource I've been searching for these past months. Appreciate the effort you've put into creating it!”

Joey, Brand Strategy Blueprint

“

I really like it. 100% recommended.”

Eduardo, Odessa Brand Guidelines

“

This is a great product! I can’t say enough about the help files, the organisation, the styling. It's all top notch. Thank you for creating this helpful product.”

Sarah, Santona Brand Guidelines

“

I’m absolutely delighted with your book. It was mind blowing! I cannot describe the confidence and enthusiasm with which I now have. I can’t thank you enough! I found the book super easy to read, very well organised and explained. The last chapter was my favourite. I was consumed by your words!”

Margarida, Brand Strategy Blueprint

WHAT IS A BRAND GUIDELINE?

A Brand Guideline is a set of rules and standards that define how a brand should look, feel and act. They help ensure that a brand’s identity is consistent across all platforms and channels. A comprehensive brand guideline outlines everything from typography and colour to tone of voice and mission statement. By doing so, it provides all the instructions you need to communicate the right messages and create consistent marketing materials for your brand.

WHY USE A TEMPLATE?

Creating a brand guideline from scratch can take hours of work. Our templates make the process quicker and easier by giving you a starting point. Easily add your logo, images and change the colours and fonts to create your own brand identity for yourself or your client. If you want to produce high quality work our templates are perfect for you.

WHAT IS THE DIFFERENCE BETWEEN A BRAND GUIDELINE AND A BRAND IDENTITY?

A Brand Identity is a custom project created by a Graphic Designer for a specific client. It generally includes a custom logo, colour palette, typography, photography and brand strategy. In comparison a Brand Guideline is a tool used to present the Brand Identity. This ensures that any marketing materials created in the future will be consistent with the intended vision. Our templates are created for Graphic Designers to use in their Brand Identity projects when creating custom work.

I'M NOT A GRAPHIC DESIGNER, CAN I STILL USE YOUR TEMPLATES?

Yes, anyone can use our templates. However it is important to note that our templates are created for Graphic Designers with the skills to use the software.

How do I edit the templates?

If you need assistance with Adobe InDesign please see our Help Centre. It's important to note that our templates are created for Graphic Designers and creatives with the skills to use the software. If this is not you, then you may need to consider hiring a Graphic Designer.

Can you edit the template for me?

Our templates are created specifically for Graphic Designers and creatives who have the skills to use the software. If you don’t have the skills to edit the templates you will need to hire a Graphic Designer. We love Graphic Designers, they do an amazing job and we hope you will support and value them just as much as we do. If you need to hire a Designer please see our Designer Directory.

How many times can I use the templates?

Once you purchase the templates they are yours to keep and use as many times as you wish. You can use them for a variety of different clients.

Can I resell the templates?

No, absolutely not. Resale of our products is strictly prohibited. If you find other parties selling our work, please notify us and you'll receive a free product of your choice.

Can I get a refund?

Because you receive immediate access to the digital files, we don’t offer refunds, exchanges or store credit on any of our products. Before purchasing, make sure you fully understand what’s involved and have the software and ability to edit the files. If you have any questions about the product, please feel free to drop as a message prior to purchasing so that we can resolve any queries you may have. Please ensure that you read the product description prior to purchase.

Do you sell any physical products?

No, we only sell digital downloads.

Are mockups included in the files?

No, the mockups are for display purposes only.

Are images included in the files?

No, we are not photographers. The images used in our mockups are not ours to distribute, so we cannot include them in our files.