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Atelier Web Direction Template

$ 67 USD

PREMIUM

Sitemaps • Content structure • Project timeline • Niche market infographic • Visual direction mockups • Free fonts

Software

Adobe InDesign, Illustrator & Canva Pro

Size

A4 & 1920 x 1080 pixels

PAGES

33 Pages

FONTS

Free fonts

Atelier is a Web Direction Template designed to help Web Designers save time, manage client expectations, keep projects on track and delight clients. Present a clear strategic direction before any work begins, so your client understands exactly what to expect in terms of deliverables and project workflow.

PRODUCT DETAILS

Created to help Web Designers save time, manage client expectations, keep projects on track and delight clients.
Present a clear strategic direction before any work begins, so your client understands exactly what to expect in terms of deliverables and project workflow.
Packed full of helpful tips to guide you through the process.

Starting a new web project can be a complex undertaking without the right systems in place. Kicking off a new project without a clear brief can lead to scope creep and unnecessary revisions. Don’t get stuck in revision hell, identify and avoid any roadblocks early on, and streamline and accelerate your development process.

Say hello to ATELIER — the Web Direction Template.

Designed to help Web Designers establish a solid, strategic direction and clear goals at the beginning of the project, so you can find success at the end.

CREATED FOR WEB DESIGNERS WHO WANT TO:

Save time, energy and stress
Keep web projects on track
Manage client expectations
Feel more organised
Delight clients

KICK OFF YOUR NEXT PROJECT WITH OUR TEMPLATE, SO YOU CAN:

Present a clear strategic direction for the project
Establish a clear vision for the final deliverables, before any work begins
Feel confident presenting your concepts to the client
Streamline your project workflow
Clearly communicate the project goals ensuring everyone is on the same page
Keep the project on time and on budget
Provide a foundation to create the visual design
Focus more on the project and less on the process
Give the client a sense of involvement in the process and comfort that their goals and vision are understood.

So much more than a template, the Atelier not only looks amazing and will impress your client, but also includes helpful tips to guide you through the process.

A good web design brief is essential to a successful web design project. Make your next web project a success with my web direction template. Simply download, edit and customise to suit your project requirements.

What’s the difference between a Web Direction Template and a Proposal? The key difference being that your client has already decided to work with you — you’ve already closed the deal, now it’s time to lay out the details.

INCLUSIONS

Files

Adobe InDesign (A4 & 1920 x 1080px) (.indd & .idml)
Adobe Illustrator (1366 x 965px) (.ai)
Canva Template (1920 x 1080px)
Not compatible with other software

File Details‍

Adobe InDesign, Illustrator & Canva Pro
2 x sitemaps - vertical and horizontal
33 Pages
Niche market infographic
Visual direction mockup
Content structure and project timeline tables
Layered document, professional type hierarchy, free fonts and includes help file

Sections

Business overview
Project summary
Project scope and deliverables
Website goals
Target audience
Niche market
Brand messages
Competitor analysis x 3
Sitemap x 2 (Horizontal and vertical)
Website userflows
Content structure
Project timeline
Visual direction
Layout inspiration
Feedback

Fonts

Includes free fonts
Links to download are included in the files

EXCLUSIONS

MOCKUPS — Mockups are not included. We do not sell mockups. Mockups are used for display purposes only

PHOTOGRAPHS — Photographs are not included. We are not photographers. We do not include photographs in any of our products.

FINE PRINT

Software
You must have the skills and software required to edit the templates. The templates are not compatible with other software.

Digital Download
This is a digital download only. We do not sell physical products.
‍
Refunds
Due to the nature of digital products and because you receive immediate access to the digital files, we are unable to offer refunds or exchanges on any of our products. Please read our Terms & Conditions page for details.

Questions
If you have a question please read through our FAQs before purchasing. Or email us prior to purchasing.

Copyright
Under no circumstances can this digital product cannot be resold. This includes redesigning and reselling. Any Resale or Sub-Licensing of the Licensed Asset or any modification of it in a way that is directly competitive with the original Licensed Asset is strictly prohibited.

Please remember this document is a template only, the rest is up to you to add/edit and customise. The templates are intended to help you present and deliver your own design work to your client. In no way can our final work be resold or reproduced or passed off as your own original design.

Resale is strictly prohibited.

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WHAT IS A BRAND GUIDELINE?

A Brand Guideline is a set of rules and standards that define how a brand should look, feel and act. They help ensure that a brand’s identity is consistent across all platforms and channels. A comprehensive brand guideline outlines everything from typography and colour to tone of voice and mission statement. By doing so, it provides all the instructions you need to communicate the right messages and create consistent marketing materials for your brand.

WHY USE A TEMPLATE?

Creating a brand guideline from scratch can take hours of work. Our templates make the process quicker and easier by giving you a starting point. Easily add your logo, images and change the colours and fonts to create your own brand identity for yourself or your client. If you want to produce high quality work our templates are perfect for you.

WHAT IS THE DIFFERENCE BETWEEN A BRAND GUIDELINE AND A BRAND IDENTITY?

A Brand Identity is a custom project created by a Graphic Designer for a specific client. It generally includes a custom logo, colour palette, typography, photography and brand strategy. In comparison a Brand Guideline is a tool used to present the Brand Identity. This ensures that any marketing materials created in the future will be consistent with the intended vision. Our templates are created for Graphic Designers to use in their Brand Identity projects when creating custom work.

I'M NOT A GRAPHIC DESIGNER, CAN I STILL USE YOUR TEMPLATES?

Yes, anyone can use our templates. However it is important to note that our templates are created for Graphic Designers with the skills to use the software.

How do I edit the templates?

If you need assistance with Adobe InDesign please see our Help Centre. It's important to note that our templates are created for Graphic Designers and creatives with the skills to use the software. If this is not you, then you may need to consider hiring a Graphic Designer.

Can you edit the template for me?

Our templates are created specifically for Graphic Designers and creatives who have the skills to use the software. If you don’t have the skills to edit the templates you will need to hire a Graphic Designer. We love Graphic Designers, they do an amazing job and we hope you will support and value them just as much as we do. If you need to hire a Designer please see our Designer Directory.

How many times can I use the templates?

Once you purchase the templates they are yours to keep and use as many times as you wish. You can use them for a variety of different clients.

Can I resell the templates?

No, absolutely not. Resale of our products is strictly prohibited. If you find other parties selling our work, please notify us and you'll receive a free product of your choice.

Can I get a refund?

Because you receive immediate access to the digital files, we don’t offer refunds, exchanges or store credit on any of our products. Before purchasing, make sure you fully understand what’s involved and have the software and ability to edit the files. If you have any questions about the product, please feel free to drop as a message prior to purchasing so that we can resolve any queries you may have. Please ensure that you read the product description prior to purchase.

Do you sell any physical products?

No, we only sell digital downloads.

Are mockups included in the files?

No, the mockups are for display purposes only.

Are images included in the files?

No, we are not photographers. The images used in our mockups are not ours to distribute, so we cannot include them in our files.